The "Unreal Deals" campaign was created for Larry H. Miller Chrysler Jeep Tucson to emphasize the great deals available through the dealership. The idea of using Sasquatch was the catalyst for the creative approach.
The campaign is centered on using "reputable" characters who are telling the viewer that Sasquatch doesn't exist and hasn't been lurking around the dealership—which proves to be untrue.
Our main characters are discredited and follow up radio spots highlight the damage to their reputations.
