OBJECTIVE
The assignment was to create an app that allows you to stay in healthy. It is to helps you to cook with fresh food.

APPROACH
I choose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application focused on user’s personal tastes. It’s quickly access to all your favorite services, and a wide selection of service will help you to find any information you are looking for by using various services and quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes etc.
CATEGORIES
App Design
PROGRAMS
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
CONCEPT BACKGROUND
How to tell if your food is fresh?
How are food expiration dates determined?


RESEARCH
QUALITATIVE
- Calories and Ingredients - Freshness of Food
- Origin
- Expiration Date
- Convenience Needs

QUANTITATIVE
- 62% Rise in Millennial Dads Buying Groceries
- Consumers are buying more organic fruits and vegetables than ever before, with more than 50% of all U.S. households now purchasing organic produce.
- 3 in 10 Millennials Buy Groceries Online.
- Shoppers own and use daily : smartphones 71% , laptops 66%, desktop computers 46% and tablets 44%

SCREENER
Users must:
– Be between 20-40
– Single people who shops alone or housewives
– Own an smart phone
– Independent & organic life style

OBJECTIVES
– How they shop, What do they buy
– What do they care about the most for shopping – What do they like /dislike about shopping
– Do they use mobile app often for shopping?
– What are some additional things to suggest?
– UI&UX design suggestion


DESIGN PRINCIPLES
Freshly
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Freshly

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Published:

Tools

Creative Fields