WellyLovesWOW
WOW is an intrinsic part of Wellington’s cultural landscape. Leading into the 2017
show season, WOW were looking for ways to re-energise the event through various
city activations.
show season, WOW were looking for ways to re-energise the event through various
city activations.
Cato worked with WOW to create the Welly loves WOW icon, an extension of the brand that would excite, intrigue and engage Wellingtonians, visitors and local retailers alike to become immersed in the worlds of WOW. The beacon of the 2017 season become the #WellyLovesWOW waterfront sign which provided the perfect instagram opportunity to share your love of WOW.
