TOM ORGANIC 
— Rebrand, Art Direction & Packaging

Transforming A Brand For Today's Woman. This packaging rebrand was an overhaul of the iconography, the information hierarchy and of course, the transformation of the TOM woman for the modern consumer. The minimalist design was a deliberate strategy to contrast against the current visual noise of the supermarket shelf. With respect to existing buyers of TOM Organic, we carried over certain visual cues (such as the colour coding) from the original packaging for the fast nature of this particular aisle. 

ROLE
— Direction (Design, illustration), Design & Strategic Development

CREDITS
​​​​​​​Illustrations — Talia Josie Heron
Photography — Nick Dale
Studio — Studio Round, 2015 — 2016

TOM Organic
212
1946
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Published:

TOM Organic

Rebrand and packaging for organic cotton feminine hygiene products by TOM Organic
212
1946
15
Published:

Creative Fields