BRIEF: Rebrand Cornwall as the digital heartland of the UK, repositioning it away from it's current 'tourist destination' perception. Create an identity that promotes it's technical advancements alongside it's geographical advantages, and shows that the area is an up-and-coming destination for SME businesses to grow.
BRAND MARK: Cornwall is turning it's preconceptions on their head, and unfolding into a buzzing hive of technical activity. By taking the Cornish flag and literally unfolding it, a new mark is made which feel more modern, upcoming and unexpected; reflecting the hopes of Cornwall as it heads into a new digital venture.
