Bagel&U is a chain of restaurants in Montpellier, south of France, who offer the best recipes around american street-food like bagels, hotdogs, cheeseburgers, cupcakes but with a certain french way. The main things to know about these restaurants are the passion of cooking some good products, giving some love and keeping that street identity, that hiphop soul.

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So the communication of Bagel&U has been through many fresh features of street culture like street art, graffiti, toys, New-yorks bricks, signpainting. So I tried to think about a fun window with different lettering to catch people's eyes.
Just a quickly skecth, then go for free hands drawing with a white Posca and some good music in the ears.

Hope you will appreciate the result.