This is a brand extension created for Gucci, in which the extension is a pet line. This concept came about based on a growing trend among the millennial generation to have pets instead of children and their willingness to pamper them. It could also be a strategy for Gucci to acquire new customers since the products within this line would be considerably lower than the rest of their products. Above, you will find mockups for marketing materials, strategy, research, and branding for the pet line. 

Thanks to these ladies for making our vision come to life!

Photo creds: Mackenzie Schaeffer & Audrey O'Donnell

Models: Rachel Murray & Brianna Weiss