EME design have been designing award winning projects from large scale urban design to residential architecture and educational buildings for over 10 years. So we were excited when approached to refresh the visual communication across several mediums, those being print, digital and textile. The refresh of the visual identity needed to focus on the visually stunning architecture and the strong focus on sustainability.
Key issues taken into account were improving the look, feel and usability of the current website and migrating content into an easy-to-use CMS that was user-friendly for non-web personnel. The print component consisted of a booklet highlighting the major aspects Eme take into account when creating a new project. This booklet was also a calendar bound by cheese cloth so that each page could easily be torn out. A decision was made to use black and white imagery of a selection of projects for the business cards which reflected each person within the business.
Across all disciplines the design needed to be clever, stylish and slightly quirky. The website layout had to utilise the imagery of their projects, while having clear navigation that worked on smart phones and tablets. We decided on full screen images for maximum impact, while creating a layout that is also responsive, flipping to an optimised version for mobile devices. We also allowed the keyboard to control each project slideshow, making it easy to utilise during a client presentation.
As a final touch, the site’s key colour changes every month to mirror eme’s adaptive environmental structures. The colours represent the seasonal changes, adding to this, every hour the tone will also change.