• Add to Collection
  • Tools Used
  • About

    About

    Loreta is a freelance seamstress. She founded her own passion almost 15 years ago. Loreta have been creating stunning, professional to the most m… Read More
    Loreta is a freelance seamstress. She founded her own passion almost 15 years ago. Loreta have been creating stunning, professional to the most minimal details work. She is Lithuania-based, most of her clients are loyal customers for many many years. I wanted to convey a flow of strings in the logo, for that I chose sort of handwritten typeface and with slight adjustments to it made the word mark flowing upwards in a rhythm. Logo works well in most instances, in as small as favicon sizes can be used only brand color. Read Less
    Published:

Shortly about the brand…

Loreta is a freelance seamstress. She founded her own passion almost 15 years ago. Loreta have been creating stunning, professional to the most minimal details work. She is Lithuania-based, most of her clients are loyal customers for many many years.

Behind the identity…

I wanted to convey a flow of strings in the logo, for that I chose sort of handwritten typeface and with slight adjustments to it made the word mark flowing upwards in a rhythm. Logo works well in most instances, in as small as favicon sizes can be used only brand color.


Red areas are the changes to original (black) typeface.


Feedback

"I'm very excited about the quality of the work done. Letters nicely picked, looking very flexible. Love the color as well. Clearly saw designer intention to do his best. Very happy about how it turned out, great work."

- Loreta S.