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    Mercedes-Benz CLA was the official luxury sponsor of the Road to Ultra India. To promote this association, we made a fun and visually stunning we… Read More
    Mercedes-Benz CLA was the official luxury sponsor of the Road to Ultra India. To promote this association, we made a fun and visually stunning web video featuring a dance-off between the car and a dancer set to contemporary electronic music. We created original dance moves, named them and shared teasers on social media asking people to make their moves to win free tickets to the concert. These teasers culminated in the release of the viral dance-off video. Read Less
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Mercedes-Benz CLA was the official luxury partner of the Road to Ultra India. To promote this association, we made a fun and visually stunning web video featuring a dance-off between the car and a dancer set to contemporary electronic music. We created original dance moves, named them and shared teasers on social media asking people to make their moves. These teasers culminated in the release of the viral dance-off video.