Urban Green is an imaginary New York City restaurant specializing in organic food. The owner wants to differentiate her restaurant from other upscale restaurants in the area. Rather than use elements from a typical city scene or skyline, I drew inspiration from the manhole covers that themselves are pieces of art. An organic plant grows from the image blending two seemingly contrasting ideas. The "typewriter-style" typeface, again is a nod to an iconic idea of New York City.