App Book Creative Request
With the launch of retail locations, Comcast XFINITY was looking to create a take home multi-page booklet for customers. The booklet would allow customers to review all of the most important features and details on the new XFINITY apps that are available and to download for use.
Problem Solving
There were two major problems with the current app booklet that was being used, first, the piece was too large and cumbersome, and second, the branding was out of date. A desired result from the booklet was to drive people to the app stores from their devices. This was solved by adding QR codes for the Apple App Store and Google Play Store, with this addition customers with any cell phone type could access the apps.
Final Product
After carefully reviewing the XFINITY brand, I created a layout that would allow for a balanced use of imagery as well as copy. To hint at the usage of the products, each page showcases a brand-approved lifestyle image which is an abstract representation of the app in use. The above are mockups of the final deliverables. Each page uses QR codes to drive the customers to download the apps and increase the overall use of XFINITY products.
Additional Promotional Materials
Pictured above is a sampling of the XFINITY Collateral pieces I created during my time at Blue Bumble Creative as a Graphic Designer. The work consists of flyers, door hangers, note pads, and a direct mailer. Having mastered the XFINITY brand guidelines from many years of working on their account, I was the designated point of contact for Blue Bumble when the client had brand questions. The pieces shown above were conceptualized and formatted by my interpretation of the XFINITY brand.
