‘Socio-Cultural User Experience to represent the aspect of Usability Design or User Experience (UX) that deals with usability aspect of products/ software in a social context. This is the same “Context of Other”.

Considering the ‘Others’ in the User’s Social circle:

The existing UX model does not analyze the need beyond the current user and his ‘type’ to do a usability test — it never considers how it is impacting the other members of the society while the target user set is using the app/system.

For example, using car horn is a safety measure, but using it near a hospital or school is considered as unsocial and disturbing. There are many social check points that bar users of any system from using it in special socio logical context.

Criteria of a sound usability design of an app on socio-cultural context:

1. Universal — has design elements that are universal.

2. Ethical — follows principles and approach that has positive ethical value

3. Non-racial — non biased and non-provocative attitude to user’s race and beliefs.

Socio-cultural User Experience (SX) and Social Interaction Design (SxD)

4. Respectful — towards user’s culture, social beliefs and ethnicity

5. Safety — has it’s social impact that is safe for the User.

6. Non-abusive — must not exploit the user and the environment he is in .

7. Common Sense — has geared towards common sense — behaves and reacts to the user in a sensible way

8. Protect Privacy — App’s feature and interaction must protect user’s privacy and other humans in the social circle.

Get the PDF INFO-GRAPH here : https://www.slideshare.net/MobileWish/sx-heuristics

Get the overview at http://www.slideshare.net/MobileWish/sx-overview