A very quick review of the Uruguay Steaks brand, building up from scratch a mail order beef company.

Four different logo ideas that were created for the brand. We eventually settled on a hybrid design, with a number of different elements that could be swapped out for various marketing purposes and materials.

There were actually Gauchos. The beef imported to the US was from our 3,000 acre cattle ranch in Uruguay.

The website was very straight forward and not particularly fancy by more recent standards, with fantastic imagery, recipes and postings on events that we hosted. 

Various box designs for shipping to customers.