Somelos Tecidos is one of the top European players in the production of fine fabrics for the shirting industry. The company started in 1958 and wanted to rethink the brand strategy and visual identity.
The result was a brand positioning which also works as brand signature. “Everlasting Patternships” is the wordplay that symbolically represents the intertwine of the words Partnership and Pattern, as in the actual weave of the weft and warp so proper to the fabric making process.
The identity assumes different personalities through seven different graphic patterns. These reinforce the company’s capacity for creative adaptations to please the clients’ requests. The richness of this identity allows the graphic patterns to unfold according to the company’s needs, as it happened in the development of the FW16 collection catalogue.