Proyecto grupal:
Durante el semestre, usted llegará a familiarizarse con los países indicados en el sílabo. Usted preparará una presentación grupal escrita y oral sobre uno de los países asignados. La actividad consistirá en la creación de una inversión estadounidense en el país hispano asignado. Para ello deberá ofrecer una especie de resumen descriptivo con información variada y relevante (por ejemplo, aspectos económicos, políticos, históricos, etc.).
Group Project:
During the semester, you will become familiar with the countries listed in the syllabus. You will prepare a written and oral group presentation about one of the countries assigned. The activity will consist of creating an American investment in the assigned Hispanic country. To do this, you must offer a kind of descriptive summary with varied and relevant information (e.g. economic, political, historical, etc.).
Diapositivas de presentación (Presentation Slides):
About the Country
-Capital: Buenos Aires
-Established in 1816, experience high immigration from Europe
-Population: 44,293,293; concentrated around the capital, 91.9% live in urban areas
About the People
-Demographics: more than 92% of the population live in urban areas, 70% have access to internet
-Education: 99% of youth are literate, more than 96% surpass first grade and finish high school
-Technology: Nearly 35 million internet users, 97% of people found that websites are important to gather information that influences purchases.
Economic Crisis and Consumer Culture
-Argentinian Consumers: extremely conservative, little confidence in imported products
-Change in confidence: 67.94% feel confident in their economic future
eCommerce: An untapped market
-16.8 million users of eCommerce in Argentina
-(Expected to grow to 19.9) There is an additional 3.1 million users expected to shop online by 2021
-These 19.9 million eCommerce users will represent 58% of the total population.
-The average user spends 353 USD online, which will grow to 492 USD by 2021.
-The services industry (which makes up over 50% of Argentina's GDP) and the change of consumer behavior guided our concept
-Carrito is an online service for particular and rational consumers
-Price and value are our biggest principles: "Find the best price for the most value"
-Functions as a search engine like Google, with personalized lists like Amazon, but developed for the Argentinian population.
The Interface
-Simple, with visual cues (green represents lower prices, while red represents higher prices)
-Millions of domestic products at your fingertips
-Ratings, price, brand, information about your order or the store where the product is located.
Profits
-paid ads (traditional and within the search results)
-Mobile application $2 per month
-Partnerships with popular business (reward points)
Personalization
-Only show products close to me
-Always show the lowest prices
-Only show products online
Inspiration: Kayak.com
-Interface
-Compare: price, brand or different companies, fight times, time of trip
Conclusion
-Carrito takes advantage of changes in consumer behavior and will capture a large portion of the eCommerce market
-It will expand to other countries with similar economic aspects and consumer characteristics
-Main goal: not only to help consumes find the lowest price for the most value, but to create the best shopping experience for its clients.
