Ben Moskel (BenMoskel) Moskel Ben MoskelBen
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    Ben Moskel lives and works in Pittsford, New York. Ben provides digital marketing and customer acquisition consulting services for real estate re… Read More
    Ben Moskel lives and works in Pittsford, New York. Ben provides digital marketing and customer acquisition consulting services for real estate related products and financial services. Ben Moskel enjoys playing basketball, wakeboarding, travel, and reading business related books. Read Less
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Ben Moskel lives and works in Pittsford, New York.  Ben provides digital marketing and customer acquisition consulting services for real estate related products  and financial services.  Ben Moskel enjoys playing basketball, wakeboarding, travel, and reading business related books.

If you sell high ticket items or own a business  where conversions happen offline, you may want to connect those actions with your pay-per-click campaigns.

For example, a photography studio that offers a broad price range of products may want to see  which pay-per-click keywords or ad groups are generating appointments as well as the high end clients  versus the low end clients.
The 80/20 rule always applies with any pay per  click campaign.  The smart marketer will take  the necessary steps to find which keywords,  display sites, and/or ads generate  the lion’s share of the revenue.
Fortunately Google has a system for tracking offline conversions. There is some additional  programming involved, but no more than 1-2 hours work for a qualified developer.

Basically the set up involves three steps:
1. adding code to your landing pages that captures your GCLID (Google Click ID).
2. pass the GCLID into your CRM system
3. upload offline conversion data back into your Adwords account.
One of our projects is a business that sells high ticket packages that range from $1500 up to $15,000. We are using iContact for  lead management. Thus, all we need to do  is add a snippet of code to our landing pages  where we collect email subscribers. We need to make sure that the GCLID field is a custom filed in our iContact account.
Ben Moskel

After 3-4 weeks of collecting data we upload customers who purchased high ticket packages from iContact back into Adwords.
Ever though there is some extra time and  development cost involved, it gives you insight into your pay per click campaigns that most of  your competitors simply don’t have.

Ben Moskel created a membership with Avvo so that potential clients can research Ben Moskel’s experience as an attorney.
Ben Moskel, an attorney from Pittsford, New York, created a membership profile on Avvo.com, an online directory for attorneys and law firms. 

Avvo is a large database of attorneys in the United States. Potential clients can see the work history and experience of attorneys, search for attorneys who handle specific niche case types, compare attorneys, and more. 

Ben Moskel understands that it is important to provide transparency for people who are in need of legal expertise. “It is a major decision for people, explains Ben. A person’s attorney may singlehandedly determine the outcome of a case or legal situation.” 

Ben Moskel further explains that it is important that a potential client know how to find an attorney who is qualified to handle your case. “You want to avoid a situation where you are hiring the first lawyer you consult with because you are in a hurry. Ideally you should consult with at least two lawyers before making a decision,” explains Ben. 

Ben says that you should ask lots of questions so you are comfortable with your decision. “Price is one factor that you will have to consider. However, there are other things to look for. Don’t be afraid to ask about similar cases he or she has handled and what those outcomes were,” states Ben. 

“Also, the personality of your attorney makes a difference in your stress level during your case. Law is about resolving conflict and conflict is inherently stressful. It does you no good if your lawyer is adding to your stress because they speak to you in a condescending or threatening manner, something many attorneys do,” Ben explains. 

Ben Moskel listed his work and educational history on Avvo. He graduated from the University at Buffalo and has experience working in criminal and civil litigation. His attorney experience includes working as an associate at Hamberger and Weiss. 

To see Ben Moskel’s profile simply go to Avvo.com and search for “Ben Moskel.” 
Media Contact
Company Name: Apex Next LLC
Contact Person: Ben Moskel
Email: Send Email
Phone: 833-387-7575
Address:1151 Pittsford-Victor Road 
City: Pittsford
State: New York
Country: United States
Website: www.apexnext.com
Potential Clients Can Now Access Ben Moskel's Attorney Profile on Avvo

Ben Moskel created a membership with Avvo so that potential clients can research Ben Moskel’s experience as an attorney.
Ben Moskel, an attorney from Pittsford, New York, created a membership profile on Avvo.com, an online directory for attorneys and law firms. 

Avvo is a large database of attorneys in the United States. Potential clients can see the work history and experience of attorneys, search for attorneys who handle specific niche case types, compare attorneys, and more. 

Ben Moskel understands that it is important to provide transparency for people who are in need of legal expertise. “It is a major decision for people, explains Ben. A person’s attorney may singlehandedly determine the outcome of a case or legal situation.” 

Ben Moskel further explains that it is important that a potential client know how to find an attorney who is qualified to handle your case. “You want to avoid a situation where you are hiring the first lawyer you consult with because you are in a hurry. Ideally you should consult with at least two lawyers before making a decision,” explains Ben. 

Ben says that you should ask lots of questions so you are comfortable with your decision. “Price is one factor that you will have to consider. However, there are other things to look for. Don’t be afraid to ask about similar cases he or she has handled and what those outcomes were,” states Ben. 

“Also, the personality of your attorney makes a difference in your stress level during your case. Law is about resolving conflict and conflict is inherently stressful. It does you no good if your lawyer is adding to your stress because they speak to you in a condescending or threatening manner, something many attorneys do,” Ben explains. 

Ben Moskel listed his work and educational history on Avvo. He graduated from the University at Buffalo and has experience working in criminal and civil litigation. His attorney experience includes working as an associate at Hamberger and Weiss. 


If you sell high ticket items or own a business  where conversions happen offline, you may want to connect those actions with your pay-per-click campaigns.
Ben Moskel

For example, a photography studio that offers a broad price range of products may want to see  which pay-per-click keywords or ad groups are generating appointments as well as the high end clients  versus the low end clients.
The 80/20 rule always applies with any pay per  click campaign.  The smart marketer will take  the necessary steps to find which keywords,  display sites, and/or ads generate  the lion’s share of the revenue.
Fortunately Google has a system for tracking offline conversions. There is some additional  programming involved, but no more than 1-2 hours work for a qualified developer.
Ben Moskel

Basically the set up involves three steps:
1. adding code to your landing pages that captures your GCLID (Google Click ID).
2. pass the GCLID into your CRM system
3. upload offline conversion data back into your Adwords account.
One of our projects is a business that sells high ticket packages that range from $1500 up to $15,000. We are using iContact for  lead management. Thus, all we need to do  is add a snippet of code to our landing pages  where we collect email subscribers. We need to make sure that the GCLID field is a custom filed in our iContact account.
Ben Moskel

After 3-4 weeks of collecting data we upload customers who purchased high ticket packages from iContact back into Adwords.
Ever though there is some extra time and  development cost involved, it gives you insight into your pay per click campaigns that most of  your competitors simply don’t have.