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Pie in the Sky Drone Delivery Systems

Multimedia Campaign
Pie in the Sky Drone Delivery Systems 
The Challenge
Develop a comprehensive media campaign for the fictional Pie in the Sky Drone Delivery Service. Stakeholders from this Chicago-based start up are looking to brand and expand their company to reach nationwide markets. Key areas of interest for this project include the suburban areas outside key major cities due to FAA regulations. The primary challenge for this company is to convince local pizzerias that Pie in the Sky is a safe, reliable and affordable option to deliver their goods to consumers. The entire creation process for this campaign is outlined in the below imagery.

Throughout this campaign, the following deliverables were provided:
Logo
Stationary Pack
Owner's Manual
Product Brochure
Sticker/Decal Pack
Posters
Website 
Mobile Application
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References:
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https://www.aiga.org/10-consumer-behavior-every-designer-needs-to-know

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https://nice-branding.com/consistency-in-advertising/

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http://smallbusiness.chron.com/packaging-affect-consumers-70612.html

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https://www.marypomerantzadvertising.com/blog/business-logo-influences-customers

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The Importance Of Brand Personality. (2017, March 31). Retrieved from
http://mcallistermarketing.com/the-importance-of-brand-personality/
Pie in the Sky Drone Delivery Systems
Published:

Pie in the Sky Drone Delivery Systems

Published: