For this P.O.S. Assignment I wanted to push the conventional norms a little to create something eye-catching and engaging, forcing potential customers to create an emotional connection with the brand. 

The final outcome was a large (3m tall) BOS Ice Tea can, covered in flexible LED screens that would be linked up to a drawing/ printing booth. Customers would be able to design their own can on the tablet display on the drawing/ printing booth. This design would then be shown on the LED can, as well as giving the customer the option to print their own can. 

Passers by would then see this design being made/ displayed on the LED can and (in theory) be attracted to the idea of creating a design of their own. 

A label printer inside the drawing/ printing booth would then print and apply a ‘label’ of the customers design onto the can as a keep sake.