Background: In Nicaragua the word boxing is synonymous with fanaticism, people are really lovers of this sport. Today, the country has a representative figure and official face of Nicaraguan boxing, "El Chocolatito González"
Idea: Many of the fights are made outside Nicaragua, so we decided to gather all the support of a whole country and show it in an emotional way. We created a landing page where the Nicaraguans could write their motivation phrases to the Chocolatito, these phrases were used and printed in the bandages that he used in the stellar fight.
" The fists of a whole country".