DIGITAL TRANSFORMATION
New Service for Tarjeta oh! cardholders
We were asked to make a video that showed the stages that Tarjeta Oh! went through to develop a new service for their cardholders. The information provided and the discoveries changed constantly because they where iterating constantly. We first started with a storyboard, that allowed us to change any new insights they where discovering. We then moved on to developing a low fidelity video, almost as an animatic, and at last through the application of storytelling techniques we ended up with an entertaining video that generated engagement among the viewers, and most importantly it helped sell the idea to the stakeholders, keeping in mind the benefits for the users but also the advantages of implementing this new idea for the company.
