• Add to Collection
  • Tools Used
  • About

    About

    NeilPryde is the world's leading windsurfing brand and a reference in water sports over the past 40 years. The 2010 campaign focused on strong im… Read More
    NeilPryde is the world's leading windsurfing brand and a reference in water sports over the past 40 years. The 2010 campaign focused on strong imagery of the top products coupled with a colour wash and graphic elements adopted from sail design that year. Read Less
    Published:
NeilPryde 2010 Campaign
Launched in around 40 countries in 2009
NeilPryde is the world's leading windsurfing brand and a reference in water sports over the past 40 years. The 2010 campaign focused on strong imagery of the top products coupled with a colour wash and graphic elements adopted from sail design that year. The collection was about purity in design as, for the first time ever, the sail design was purely about performance, with graphic styling applied only at the end.
LEADING AD
DIFFERENT TREATMENT FOR THIS AD AIMED TO PROMOTE THE NEW, EXTRA STRONG NEILPRYDE BOOM