Media and Culture Studies : Defining 'Maggi' as a culture, ingrained and indigenous in every culture, such that everyone thinks it belong to theirs'. 

[Studying cultural influence and analysing social influence within India]

Visual and Design Communication : Analysing the design and the influence of the art movement on the product. Also, analysing the psychology and the strategic emotional appeal created by the design as well as its effect on the consumers.

[Analysis on package design, logo design and advertisement]