3.5 million Canadians can’t afford to fill their prescriptions. Judy Pope was one of those Canadians. Her impossible choice was between keeping her family home, and paying for medication that would prolong her life.

This long-form commercial was created for Canadian Labour Congress as part of their campaign to fight for a Universal Pharmacare program in Canada. 

Filming was over a 24 hr period, where we filmed scenes during the day, edited them, and then projected them back into the rooms during the night to create an ethereal sense of memories, loss and grief.