The assignment was to design twodifferent shoeboxes for Nike. Both boxes had to be for the same shoe model, butfor two different audiences. I chose to make hip-hop shoeboxes for both of mytarget groups; new school (age 13- 18) and old school (age 18-27).

The new school edition is for theyounger generation who likes cool and fresh-looking things. The idea behind the design was how music isin the society, and which role money has for music. Most people of the youngergeneration are followers of the mainstream music that's played on the radio,and that´s where the money is.

Therefor a lot of artists choose to makemusic that falls into that catogory, instead of making music from theheart.They do this to make more cash and reacha broader audience. That´s why I chose a money- design on the shoe box

The old school edition is meant for the moreadult youth, who likes to have the design clean but with hip hop inspiration.The idea behind the design was how hip-hop started, where the boom box was avery important tool. That´s why I chose a boom box- design on the shoe box