This was one of the longest, most diverse and integrated projects I've worked on so far, I did it last year while I was working as a design director at fischerAppelt, Doha, things I've done include:
- Brand Design Direction
- Brand Language
- All Applications (Collaterals, Venue Branding, etc.)
- Mobile App UX, UI
- All 3D Concept designs (Stage, Gallery Hall, Globe, and all other 3d Structures)
- All visualization and renderings
- Brand animation direction (check out the movies)
Things that I didn't work on:
- WISH logo
- WISH Films
The event required great deal of hard work and sweat from all the teams,
I "WISH" you guys like the work and "WISH" it deserves your appreciation!
The very first Challenge was that the visual concept had to be agreed in a very short time.
The color codes were developed from the main visual language, to communicate the different event topics and forum reports
A full integrated mobile app UX and UI design was developed to make the journey of the delegates smooth and more efficient
The Gallery Hall which hosts the "Exhibitors Booths", "Young Innovators" and "WISH Impact Zone" was another major challenge.
The Exhibitors Booths were designed to modular, open, dynamic, yet simple and affordable in terms of production.
Wish Impact Zone was the main focal point of the Gallery Hall, I've designed a "glowing" globe structure as a main attraction from the moment people access the Gallery Hall Entrance, next to it is an area with a very elegant and interactive display to exhibit and showcase WISH achievements,
The Young Innovators area was designed to be inviting, less corporate, dynamic and live, this area was meant to showcase the new fresh innovative ideas.
Below are conceptual visuals/renders and further below the final end result in pictures.