Our workshop has been executed in several steps. First of all the benefits and the downsides of the use of the card as payment method among the millennials have been analyzed.
The respective Visa and MasterCard communication strategies have been compared. Contrary to MasterCard target, Visa aims to have an educational purpose addressing sensitive and self-aware customers. We have been requested to reflect on how Visa could encourage its young customers not to use cash through the sport. Our team has therefore created a potential application which can eliminate not only the use of cash but directly of the actual card, through the use of our smartphone.
"Visa Life" represents a virtual personal trainer which can join us in our sport activities, reminding us our subscriptions deadlines and proposing to us the Visa agreements such as TObike, the municipal swimming pool, the Orange training centers or the amateur clubs of the future generations. "Visa Life" is aligned with the message that Visa wants to convey: to join us in the every day life making our life easier and healthier.