Budweiser: Made In America Festival
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Project
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Budweiser

Disciplines
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Creative Direction,  Illustration, Apparel Design & Strategy

CONCEPT
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Burn & Broad was tasked with creating '17 Budweiser fashion collection, capitalizing on the brand's deep Americana roots and iconic branding. Bud's presence in the fashion world is an exciting new frontier, merging premium apparel make & material with bold design. 

VIEW CREDITS ↓
Concept & Creative Direction: Eugene Serebrennikov & Vicente Garcia Morillo
Design: Vicente Garcia Morillo, Eugene Serebrennikov & Julio Cesar Battistelli
Apparel Production: Andrea Beaulieu