Morgan Roederer's profile

Urherd Smarter Data. Healthier Cattle. Better Business.

2017 Graduating Thesis


ABSTRACT
I've grown up hearing "going to the farm" as a common phrase and have been privileged enough to see the life that farmers lead since I was a child. It's a lifestyle that many don't partake in any more or choose as their desired pathway in life, but yet is so vital to everyone's livelihood and wellbeing.

As I've grown up and become more aware of the issues surrounding the farming community, particularly cattle farming as that is what my family mainly produces, I've come to understand that there are several problems surrounding this community. These problems have peaked my interest in wondering how I could help. I began to wonder how might cattle farmers be able to better track, care for, and maintain their herd? 

To obtain the best solution I reviewed the technology and processes that farmers possess and practice currently, thoroughly researched what a VFD is, went to a Cattlemen's Association meeting, and spoke with farmers through the duration of this project. I then analyzed ten applications that had the potential technology to apply to the solution.

After having a good understanding I began to prototype an e-tag and application system. I subjected my prototypes to my informant's critiques so that the design was to their satisfaction and that it would work in a real-world application. The solution resulted in the design of a system, consisting of a wearable e-tag for cattle and an application for farmers. When these items are paired together they allow the farmer a full understanding of their farming operation.


To read the complete thesis in its entirety, please visit: https://www.ruggie.design/#/urherd/

CONTEXT
The FDA's Veterinary Feed Directive (VFD) and its effect on the farming community.

THE CHALLENGE
How might cattle farmers be able to better track, care for, and maintain their herd?
E-tag & App Low fidelity prototyping: 
E-Tag Medium fidelity prototyping:
E-tag, Mobile and Desktop web app High fidelity prototyping:
Mockups:
Urherd Smarter Data. Healthier Cattle. Better Business.
Published:

Urherd Smarter Data. Healthier Cattle. Better Business.

A communication and tracking tool for cattle farmers. Designed to simplify and organize daily farming business into one local app that provides l Read More

Published: