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    Promote an innovative product with an event, sponsored by French Paper Company, to invite consumers to become more familiar with the new inventio… Read More
    Promote an innovative product with an event, sponsored by French Paper Company, to invite consumers to become more familiar with the new invention. Read Less
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the go-kart event
promotional event for a fictitious product and company, omission
*school project
problem /
The objective of this project was to first come up with an innovative, eco-friendly and wildly radical earth-changing product.This product would then require a brand identity system, including a unique name, logo, brochure and stationery system.Finally, to promote the innovative product an event would be held, sponsored by French Paper Company, to invite consumersto become more familiar with this new invention.

solution /
Omission is a company that produces filters that you attach to your car's exhaust which then works to eliminate any harmfulchemicals from being emitted into the atmosphere. To promote this product a go-kart event called the, White Knuckle Race,was held to demonstrate just how this product functions as it was attached to all the go-kart exhausts. The invitation coversurface is tactile and reminiscent of road pavement with a yellow divider line. The inside has a retro and nostalgic feel byuse of patterns, collage elements and clip-art to add a playful and humorous quality to this very serious environmental issue.The promotional poster is a call to "Burn Some Rubber" as a reminder to potential consumers of the product and attendees of the go-kart event. Guests receive a car air freshener in the form of two paper dice as a take-away piece.