Gordon Donuts & Coffee.
Born in Jakarta, September 2015. Gordon is a sweet idea from 2 talented food enthusiasts - Joshua & Brian.
We found an article from a local blog that Gordon’s doughnuts are claimed as one of the best gourmet doughnuts in J-town. Well, it's totally a good news for startup brand.
Here, we try to find their selling point, then translating their branding concept and unspoken stories of the makers
through pictures.
Fisrt thing first, color palette is mandatory element to produce nice photographs. In this case, we are so thankful that everyone was at the same opinion.
The donuts are created by a friend of mine, which I know for sure that he is such a color thinker -*Yes, I can see from his wardrobe :).
He always uses his conceptual masculine color palettes and tansform into the product itself.
Crème Brulee, coffee, red velvet, apple pie, crunchy almond, pistachio and lemon, or caramel with bacon topping, -You Name it. All the ingredients are chosen and combined together to speak their flavors,... to speak their colors.
We called this photoshoot as a product documentary. It means, we are focusing on "in the making" scenes, how the products are made from the beginning.
One thing that we love about this kind of photoshoot is we don't let ourselves to set expectation for the final pictures, but we learn to slowly observe and enjoy every single moment along the process instead.
One thing that we love about this kind of photoshoot is we don't let ourselves to set expectation for the final pictures, but we learn to slowly observe and enjoy every single moment along the process instead.
Product Documentary is real and honest. How many times we are going to constantly repeat the "making process", you won't ever capture similar pictures in lens, even though you can produce the same products. It becomes a surprise moment for visual seeker.
