Amazon Launchpad: The first mark

Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we created a hybrid animation showcasing the marketplace of the future.
Echoing the variety of startups and products, the animation combines styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation.
DIRECTED BY
MediaMonks

CREATIVE DIRECTOR
Juan Behrens
Alex Danklov

CONCEPT
Alex Danklov
Rhys Davelaar
Juan Behrens
Nico Piccirilli

SCRIPT
Joseph Jackson

ART DIRECTION
Nico Piccirilli

ANIMATION DIRECTION
Nico Piccirilli

ART TEAM
Nico Piccirilli
Juan Behrens
Daniela Uribe
Fran Marquez
Yan Jamacaru
Pablo Cuello
German Di Ciccio


2D ANIMATION
Nico Piccirilli
Juan Behrens
Yan Jamacaru
Oscar Sobrino
Pablo Cuello
Tom Kamps
Declan Byrne
German Di Ciccio
Floris van Raak
Sunil Sital
Maxime Inden

3D ANIMATION
Nico Piccirilli
Martijn van den Broek
Oscar Sobrino
Wolfram Friele
Aljen Hoekstra

STOPMOTION ANIMATION
Daniela Uribe
Fran Marquez

MUSIC & SOUND
Dave van Luttervelt

PRODUCERS
Megan Zaitz
Thymo van der Vlies
Max Dorsman Lemstra
Maarten Meussen

GLOBAL HEAD OF ANIMATION
Pierre Nelwan

MANAGING DIRECTOR MM LA
Olivier Koelemij

BUSINESS LEAD MM LA
Chris Byrne