Hypermart is one of the largest hyper market in Indonesia, they have their private label named Value Plus. We (GambaranBrand) rejuvenate the design to refresh their consumer perspective. From research we have conducted the old Value Plus seems "cheap", low quality, and unattractive from other products.

The concept of Value Plus should be an efficiency products with reasonable price from its quality. It not "cheap" but it cheaper from other same quality products.

The old logo doesn't shows it value. It unreadable from the view point shopper eyes. The style is dull and old fashioned.

There are more that a hundred package we have redesign but I will sum up and upload to behance in the near time.