- THE PROJECT -
"The goal was simple: to help the user find a new or used car, compare all the brands, to monitor the marketing campaigns, prices and features of all cars, request an evaluation for your car, a simulation of financing or schedule a test drive." - quoted from here. Also, users should have the best experience across all devices.
The project is in constant improvement and evolution as new requests and needs are encountered. Santogal's main goal for this project was an increase on online sales and digital leads and that was accomplished - a 50% increase in sales and contacts was registered between Jan 2015 and Jan 2016.