White City Signs
Rebrand for White City Signs
A bespoke signer, printer and general makers White City Signs takes on any challenge that comes their way. In a effort to reach out to more major clients whilst not alienating their already existent customer base WSC wanted a fresh rebrand. Their brand image was dated, rather dull and un-inspired and they required a look that was more in line with the creative output they are known for. I wanted to create a simple, direct identity that came from their process of creation.
The brand pattern and logo are inspired by the many services they offer, such as laser cutting and vinyl printing. This style was then taken onto a web platform re-enforcing a cry for creative fun. The project has a playful yet simple style making use of a typographic and illustrative elements.