Geek Palace is a virtual store focused on geek clothing based in Rio Grande do Sul. The company was born by the owners dream of having a brand that spread the geek culture in Brazil.
The main challenge was to build an attractive visual identity that translates authority into the nerd-geek universe. It is a very saturated market niche, so the brand needed to be relevant, interesting.
The solution came through the possibilities of deployment that the brand makes possible. The brand's printed materials are all in line with a truly geek storytelling, that's taylor-made for Geek Palace. The atmosphere created for the fan helps in the differentiation and, mainly, in the perpetuation of the brand.