Geek Palace is a virtual store focused on geek clothing based in Rio Grande do Sul. The company was born by the owners dream of having a brand that spread the geek culture in Brazil.ย 

The main challenge was to build an attractive visual identity that translates authority into the nerd-geek universe. It is a very saturated market niche, so the brand needed to be relevant, interesting.

The solution came through the possibilities of deployment that the brand makes possible. The brand's printed materials are all in line with a truly geek storytelling, that's taylor-made for Geek Palace.ย The atmosphere created for the fan helps in the differentiation and, mainly, in the perpetuation of the brand.





LIBRE. Branding & Design โ€“ Porto Alegre, RS
HELLO@ESTUDIOLIBRE.COM.BR / +55 51 3072 3001

Design team:ย Gianlucca Segato, Glaiton Tatsch
Copywriter and Planner: Letรญcia Dallegrave

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AS
Geek Palace
198
1511
21
Published:

Geek Palace

Geek Palace is a virtual store focused on geek clothing based in Rio Grande do Sul. The company was born by the owners dream of having a brand th Read more
198
1511
21
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Copyright Info

Attribution, Non-commercial, No Derivatives

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