Debra Tjoa's profile

Lakeshore Annual Giving Campaign Infographic

Lakeshore Elementary PTA First Annual Giving Campaign
Project Management and Design
To condense numerous fundraisers at my children's school into one efficient fundraiser to make life easier for everybody, I helped plan the timing, materials, publicity, competition, prizes, and financials of this 1-month campaign. I managed multiple channels of communication, such as Facebook, a listserv, website, weekly email updates to parents, print flyers and packaging, and secured translations to broaden our reach. The result of this huge effort (while working full-time) was that we surpassed our stretch goal by 40%, and exceeded our minimum goal by over 100%. To document the community's achievement, educate our families on who and how people donated, and have a baseline for next year, I designed the following infographic displaying a lot of data in a few snapshots.
Lakeshore Annual Giving Campaign Infographic
Published:

Lakeshore Annual Giving Campaign Infographic

Published: