Lakeshore Elementary PTA First Annual Giving Campaign
Project Management and Design
To condense numerous fundraisers at my children's school into one efficient fundraiser to make life easier for everybody, I helped plan the timing, materials, publicity, competition, prizes, and financials of this 1-month campaign. I managed multiple channels of communication, such as Facebook, a listserv, website, weekly email updates to parents, print flyers and packaging, and secured translations to broaden our reach. The result of this huge effort (while working full-time) was that we surpassed our stretch goal by 40%, and exceeded our minimum goal by over 100%. To document the community's achievement, educate our families on who and how people donated, and have a baseline for next year, I designed the following infographic displaying a lot of data in a few snapshots.