The first restaurant in Mykonos island serving the concept  farm to table. The  Brand Team™ has developed its identity not only by maintaining but also by highlighting the Greek letter Φ, which symbolises the golden incision in all languages. The logo was created by applying the Golden Section to the letter Φ and the strong typography was chosen so that the Greek letter P could be perceived as R by the foreign visitors. For ΦΑΡΜΑ, Φ stands for perfection and is a tribute to harmony, since, where we find it in nature, it is the most beautiful gift to us, the people.