BELGO BREWERY is a belgium beer club located in Ho Chi Minh City which offers its own beer brewed in Vietnam. We were asked to developp a global concept to bring to Vietnam the spirit of Belgium.

Belgium is famous for its creative and funny comic books, for its renowned singers and artists, but also for its freedom of happiness that best enjoyed with tasty belgium beer.

In collaboration with french artist SubyOne, we brought the crazyness of the belgium comics book together with the Honda67, classic vietnamese motorbike. This flying mortorbike surrounded by colorfull neon light creates a powerfull and dynamic installation between the two floors of the beer club.

Around the club, we creates a dozen of original paintings above black&white old belgium photographs  to showcase the unique belgium twist and humor. To push the concept further, we break the vertical lines from the architecture of the space by using colorfull abstract shape that create new form into this warehouse dedicated to beer and fun.