youus snacks.

YOUUS is PB brand that GSretail has launched for GS25 convenience store in Korea.

YOUUS snack is the most popular product among a variety of PB products.

The key concept of this snack package is to use alphabets: ‘O’ and ‘U’, which are from the name of brand Y’O’’U’US, as a bowl or a dish of snacks and biscuits. We purposely used that in order to bring fun and creative atmosphere into the snack line, while promoting YOUUS brand itself.

Particularly, O is used for snacks having unique ingredients or recipe, whereas U is adopted to basic snacks such as popcorns.

Overall, we fully used the advantage of combinations of bright and lively colors with various graphic motifs and textures.