Red Bull - Mega Exposición [Illustration, 2012]
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    Set of illustrations for a supermarket area branded by Red Bull.
    Published:
- THE CONCEPT -

The goal for this supermarket stand was to display Red Bull cans and vehicles in order to create an impact on the customers, using Red Bull’s claim - RED BULL - TE DA ALAAAS (Spanish version of RED BULL - GIVES YOU WINGS).
The challenge was to display the product and the vehicle in the same context and space using creativity. With that in mind, these illustrations were developed showing the vehicle in its natural environment.
Characters that represented the vehicles natural environment were illustrated as being surprised by the vehicles speed and passage. They were placed in between the clouds as the claim - RED BULL TE DA ALAAAS - suggests.


- THE FINAL MOCKUPS -

DAKAR BIKE
As the vehicle used was the Dakar Red Bull motorbike, the elected theme was the desert. The sand dune and sun represented that environment.
PROMO BEETLE
The Promo Beetle is well known in different cities as it promotes Red Bull throughout the city streets and Red Bull actions.

Edgar Rodrigues - edzr
Digital & Graphic Designer