There are opportunities in life to switch the clock back to our childhood. My friends say they do that watching Youtube re-runs of Sachin Tendulkar batting, while I see my childhood memories with something more permanent which is still actively present. Any guesses? If anyone said Doordarshan, I am buying you a beer, for the simple reason that Doordarshan was all about nostalgia is my umbilical cord to the beautiful 80’s and 90’s on which a beautiful childhood was spent.

A month back, I noticed a post by mygov.in which invited all Indian Nationals to participate in designing a new logo for the flagship Doordarshan Brand.  I was thrilled to be able to think through the logo and see if I can infuse something refreshing into the iconic Doordarshan Logo.

I approached this competition like any other client work I get. I started by researching about competitors and understanding why do we need a redesign. I started putting the concept out on papers. Some made it to the next stage, some made it to the bin and some stayed in the mind. I shared some thoughts with my designer friends to get feedback. Another way was to ask opinion from real users who used to watch Doordarshan and are still watching the channel. After a month of research, I was ready to understand.

These are some images of the thought process that I had. I would love to hear from you on what you think. 

Rationale

Rebranding Doordarshan was like bringing the best childhood memories back in this modern age. During those early days, it was truly a channel that helped in developing our values of life by giving us a true wide exposure in understanding the thinkings of people from every corner of the world.

The prime focus while creating this logo was to not transform and stab the actual feel of the present identity of Doordarshan. It has always made a distinct origin in the mind of its viewers which takes them back to the best nostalgic days of their life. I believe that the finest way of redesigning this logo is to transform it by keeping its authenticity alive. Every identity has to connect with the heart and mind of the people and that's the success of every identity design. If you were to see this logo on a TV screen near you, would you want to watch Doordarshan? What did you think of the logo? I await your thoughts.