Increase the online reach of Temptations Canada.
Temptations Treats are so irresistible, that when you shake a bag, real cats will come out from hiding.
What about online? What would happen if we brought the same shake of the bag from the commercials online. KittyCat Hijack can bring quirky internet cats out of hiding, and onto any page.
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Shiran Teitelbaum
Director, Creative Technology: Jeff Vermeersch
Creative Director: Dave Stevenson
Producer: Jessica Valentini
Project Manager: Kristie Fillipoppoulous
Account Supervisor: Megan Epstein
2012 FWA Shortlist