An educational, build-it-yourself radio for kids aged 7-10 in the Philippines that introduces them to and encourages an early interest in technology.
The name “j3j3 radio” is a reference to the Filipino texting language, Jejemon (or “j3j3m0n” as it would be spelled using the conventions of the language), which became a nationwide pop culture phenomenon in the early 2000s.It was developed as a means of abbreviation to fit more words into text messages on early cell phones with character limits. It is heavily based in youth culture– the name being a combination of “hehe” (as in an expression
of laughter) and “Pokemon,” and became so popular it was referenced in the 2010 Filipino presidential campaign. In this case, referencing Jejemon functions as a progressive
lure– an attentional entry point that makes an educational tool feel familiar and fun.
Each radio component will be enclosed in a plastic, 3”x3” block with a rubberized coating making it shock, water, and pressure resistant. While there are several “build your own radio” sets on the market, they are often made up of intricate, small pieces that convey a sense of fragility and the necessitation of delicate handling. By enclosing the pieces in large blocks with a rubberized coating, children can handle them freely, encouraging them to jump in and engage.
The essential parts of the radio’s operational system are given hierarchical precedence by being enclosed in brightly colored blocks. The colors represented are tints of the basic primary/secondary color wheel for familiarity and clarity of distinction, as well as referencing the pervasiveness of pastel colors in Filipino design.