Country Food Market
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【项目名称】乡间食集/ Country Food Market
【设计师】刘 梦
【客户】物候餐饮·上海
【内容】品牌设计/ 餐饮 /视觉整合
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品牌情感  淳朴自然/ 手作食材/ 民间小吃/ 农夫集市
消费定位  一线城市/ 城市白领(女性为主)/国外食客
群体标签  #追求品味 #重营养 #有品牌意识 #时尚 #分享生活
设计执行  现代感/ 质朴/ 品质/ 简洁

在工业化食品泛滥的今天,越来越多人追求的是最真挚,充满岁月味道,能够唤醒味蕾记忆的传统或非传统的手工美食。喜欢美食的中国人对于吃的追求似乎进入了一个“返璞归真”的时代。你是否还曾记得小时候邻屋老师傅的手工小吃的味道?

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【PROJECT NAME 】Country Food Market
【DESIGN AGENCY】iammmeng
【CLIENT】Wuhou Catering·Shanghai
【TYPE 】Branding Redesign/ Visual Identity
【CONTACT】seeleyliu@foxmail.com
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BRAND EMOTION Simple Natural/ Hand Made Food/ Folk Snacks/ Eat& Joy Farmers Market
GROUP LABEL  #Pursue Taste #Nutrition #Brand Awareness #Quality #Share Life
TARGET CONSUMER  First-tier City / Urban White-collar Workers ( 90) / Foreigndiners

In the industrialized food times, more and more people are in pursuit of the most sincere and full time taste, it can wake upthe traditional memory of the taste buds. the Chinese whose really love delicacy pursuit of ate to enter an era of “recover the original simplicity”. Whether you also remember the taste of old neighbors master hand snacks?



[乡] 国离邑民所封乡也,十邑为乡,是三千六百家为一乡;即屋舍聚集之处,形成的村落。[间] 由空而得间,即毗邻而居的状态。以屋舍“脊”抽象出“乡”的图形符号,两脊叠错相间“三生”状态;符号简洁,易识别,可延伸性强。又似山“脊”层峦交错,忆乡之意。
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[Country] the country from the city people seal Township also, ten cities for the township, is the three thousand and six-hundred as a township; That is the house gathering place, and the formation of the village.
[room] by adopting the air, that is the neighbor state of live. I consider abstracting "graphic symbols Xiang" from the "ridge" of the house, meaning the state of"Sansheng" from the room of two ridges stacking.​​​​​​​



乡间食集字体设计采用雕版刻字视觉效果,笔画之间流露出自然拙朴之美,传递品牌真挚的故事。山气日夕佳,飞鸟相与还。图形意在表达一种乡间生活的宁静与自由,也同时传达出品牌的淳朴自然之气质。
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The font design of country food market is engraving visual effects, through strokes convey naturally earthy beauty and the sincere story of brand. The pattern of bird also intended to express a pattern of country life of peace and freedom, and convey the simple natural temperament of brand.





THANKS FOR APPRECIATION
期待与你一起“搞事情”!
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BRANDING/品牌机构:二木夕视觉
品牌视觉设计 · 创意执行 · 实验研究
微信号:seeley1993 / 邮箱:seeleyliu@foxmail.com
Hangzhou / CHINA


Country Food Market
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6,160
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Published:

Country Food Market

283
6,160
4
Published:

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