Torched is hypothetical casual open flame steakhouse and bar. There is an increasing trend in the want for authentically cooked foods as opposed to the typical flat grilled restaurant foods. Torched offers another dining option for the 21-40 year old demographic. The logo should be casual, friendly, and recognizable as well as promote the feeling of a lavish experience at the steakhouse. The logo will be sued on signage, collateral materials, wearables, menus, web, and social media pages.