Self-Initiated Project
Case Study:
Red and Wolf is a high end women's clothier specializing in providing luxe modern styles with classic silhouettes, and pristine quality vintage clothing and accessories. A Red and Wolf woman is equal parts beauty and wit, charm and natural elegance. To shop at Red and Wolf is to buy into a lifestyle of being a beautiful person, inside and out, with unflappable grace. The company name and copy-writing makes reference to fairy tales like Little Red Riding Hood to capture both the sweetness of the company's clothing. This reference also makes the statement that there is no one fixed look that a modern feminist must embody: one can be both highly independent, intelligent, and charming and make the conscious choice to dress in the traditional styles of a "lady".
Design for Red and Wolf had to capture the idea of being intensely contemporary by channeling the past. The logo mark itself is a mix of classic and contemporary elements. The medallion references the shape and arrangement of classic cameos, a symbol of grace and feminine beauty but is modified with the visage of a wolf to tie in the name of company. The typeface is highly contemporary, but the arrangement of the signature is very classic and refined, referencing many of the most recognizable fashion logos. Refined and restrained color palette allows the colors of the clothing to be paramount. Photography is either highly contrasted black and white, or muted color to contribute to the vintage branding of Red and Wolf.
Involvement on this Project:
+Brand development
+copywriting
+website wireframing
+packaging design
note: Photography is placeholder to show look and feel, I do not own the rights to these photographs. This is an academic project only.
Case Study:
Red and Wolf is a high end women's clothier specializing in providing luxe modern styles with classic silhouettes, and pristine quality vintage clothing and accessories. A Red and Wolf woman is equal parts beauty and wit, charm and natural elegance. To shop at Red and Wolf is to buy into a lifestyle of being a beautiful person, inside and out, with unflappable grace. The company name and copy-writing makes reference to fairy tales like Little Red Riding Hood to capture both the sweetness of the company's clothing. This reference also makes the statement that there is no one fixed look that a modern feminist must embody: one can be both highly independent, intelligent, and charming and make the conscious choice to dress in the traditional styles of a "lady".
Design for Red and Wolf had to capture the idea of being intensely contemporary by channeling the past. The logo mark itself is a mix of classic and contemporary elements. The medallion references the shape and arrangement of classic cameos, a symbol of grace and feminine beauty but is modified with the visage of a wolf to tie in the name of company. The typeface is highly contemporary, but the arrangement of the signature is very classic and refined, referencing many of the most recognizable fashion logos. Refined and restrained color palette allows the colors of the clothing to be paramount. Photography is either highly contrasted black and white, or muted color to contribute to the vintage branding of Red and Wolf.
Involvement on this Project:
+Brand development
+copywriting
+website wireframing
+packaging design
note: Photography is placeholder to show look and feel, I do not own the rights to these photographs. This is an academic project only.
