Brief
Design a direct mailer campaign to get the audience to engage in the game in order for them to repurchase it. To make the consumer aware of the existence and desirability of the product or service through this particular medium, and to finally convince the consumer to buy or use the product or service.
Concept
Housewives don’t have a means of releasing their murderous tendencies on people without it being illegal. Cluedo Housewife Edition allows murderous housewives to relieve those hidden desires and tendencies to murder through playing the game without actually committing the deed.
Execution
The visuals are illustration based consisting out of soft pastel colours which contrast the dark natured concept of the project. The idea was to communicate the visuals unsuspectedly to convey the message of discretion and passive aggression through colour usage and small inconspicuous imagery.
