Argentina Game Show Character & Mascot Design
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In June 2017 I was hired by Argentina Game Show, a gaming and technology convention from Buenos Aires, Argentina. My job was to design several characters comprising a family as mascots. They should be representative of the attending public, from the youngest children to the fathers and mothers themselves.

Gaming is a powerful experience. Players are challenged by puzzles and battles. They find themselves traversing a flow of imaginary worlds assuming idealized identities. These avatars reflect everything that players aspire to be, almost cathartically.

My take? Gamers and their avatars.
The basis of the project. A player holding his controller, guarded by his avatar. The avatar shares a sense of confidence with the player. One could say that there is a warrior within the player, in the same manner there is a player within the warrior.
First draft for the family, featuring a boy, a young woman, a man, a child and an older woman.
There was no specific parentage at this point, except maybe for the man and the child, as suggested by the hands holding.
Second draft.
It was suggested by the client that the age gap should be noticeable.
I went forward and turned the older woman into a little girl. I also attached an alternative hairstyle for the Boy.
I had the idea to give different and inclusive looks for the characters. Also every character begins to show a game controller.
Third draft.
The thin woman from the first draft returned as Mom while a new character was proposed for the Little Girl.
Notice how in these last two versions Dad has an alternative face. 
Final version.
Dad's face returned to the one from the first draft and there were some minor changes to Mom's clothing.
Also notice the change on the Little girl. The child was intentionally genderless.
Symbols on each shirt were meant to link the characters with their avatars but the idea was ultimately dismissed.

Boy's avatar, The Knight, representing fantasy battle games & RPGs.
Differences between the original and final versions: a cleaner look and loss of the helmet.
Mom's avatar, Proxy, representing First Person Shooter, sci-fi & action games.
Featuring influences from the Fallout, Overwatch, Borderlands, Portal and Call of Duty games.
Dad's avatar, The Soccer Player, representing sports games.
Both versions vary significantly from one another, only maintaining Dad's features in some manner.
Little Girl's avatar, Little Witch, representing soft fantasy & magic.
This one's interesting, as it's the character that changed the most. Starting as the woman in the middle, meant to be the avatar of the long haired woman from the first draft, it turned into the alien as it was suggested one does not imagine oneself necessarily as similar looking nor even as a human.
By this time, the woman had turned into the Little Girl, which led to the Avatar of the Little Witch.
Child's avatar, The Waiter, representing puzzle and children's games.
This one remained largely unchanged. Only in the final color version it lost the clothing, to make it less waiter-like.
The mascot.
Additionally I was tasked with designing a mascot, an animal that could be anything "from a cat to an octopus".
I chose an alpaca, trying to stay local. This was the first draft.
Feedback went on about how the pose was too stiff and the hair should be more fluffy. 
The controller would be the nexus between all characters.
Second draft.
"You went too far". "Less hair".
Final draft.

Final versions:
Texture detail.
I was also tasked with providing the resources to animate the Boy.
Final line-up
Hope you like it :)