ACMI (Australian Centre for Moving Image) is the leading global museum of the moving image – across art, film & TV, games, digital culture and emerging forms. They are interested in using their metadata to discover novel insights about their screening history to date. This will help ACMI communicate to existing and new audiences the diversity of the content of material available through their organisation.
To represent the breadth and depth of ACMI’s screening history and make audience realize that ACMI is not only a place to watch movies, I conceived a campaign called ‘A witness to film history’ to screen classic films from 1910s to 1950s and show their screening numbers in the past 13 years in the meanwhile. This concept combines screening numbers and release date, which is classified into five colours by decades, to let the public willing to pay more attention to classic films and create a distinctive campaign for ACMI.
In addition, I prefer to only come up with a visual system instead of a specific logo for this campaign so that the power of a system could be enlarged, and people would not be confused between a new logo and the logo of ACMI.
- 2017 The 18th Platinum Originality Graphic Design Competition / Finalist Awards -
- 2018 Kan Tai-Keung Design Award / Finalist Awards -
